What exactly is SEO? Basically, it is the process of making sure your website is easier to find on search engines, like Google.
SEO = Search Engine Optimization
How can good SEO help your website?
SEO is like a road map to your site. When you are creating a website, you are focusing on the design, the information, and attracting new customers. While your website may be extremely user-friendly and visually-engaging, Google (and other search engines) need more details to be able to push the right searchers to your site. When you have good SEO, Google appreciates it and rewards you for it.
From the technical side, there are tons of ways that developers can put information on the backend of your website. They do processes like crawling, indexing, rendering, and site architecture. They put specific keywords, tags, a website map, etc. on your site that are "hidden" from a user just looking at your website. However, Google sees this and uses the information to rank your website.
There are lots of ways technical SEO can help your website; however, if you don't know how to do this, you can actually hurt your website if you do it incorrectly. We highly recommend hiring an agency or individual to get your site ready this way!
(If you aren't sure if your site has this, contact us and we can do a quick analysis for you... for free!)
Non technical SEO
Non-technical? Now, this is the stuff any non-developer can help with!
When you are writing content for your website or blog, be sure to use as many keywords as possible. Keywords are terms that people may search on Google that could possibly direct them to your website. For example, our website (a marketing agency) tries to use the terms "marketing agency", "social media management", "digital ad management", etc. as much as possible. (Just using these terms in this blog post is helpful - make sense?)
It does take time and review to figure out which keywords are most beneficial for your website. You can also use different sites to get a better idea of keywords like Semrush, Google Trends, and others. It's a process, not a one-and-done step.
Blog development & management is extremely important for your website to stay relevant on search engines. It shows that you are constantly engaging and putting out useful information. Creating blog posts that are comprehensive and applicable to your users is what is best. Churning out 2-3 posts per week is ideal, however, for some sites, it's not realistic. In this case, we highly recommend outsourcing your blog management. Outsourcing sometimes gets a bad rep, but why wouldn't you want to hire a professional? That's like saying you can fix the busted pipe in your house as well as a plumber -- not a great idea.
If you're ready to get a blog up and running on your site, we can help!
Backlinks are the "big new thing" for SEO. Backlinks are when other websites link to your website and are sending their readers to you. There are tons of ways to get backlinks, but it takes a lot of work!
Be a proven expert! You need to be so good at what you do that others look at you as an expert and want to share your website, blog, or posts. This also relates back to having a good blog and maintaining that information.
Put out a Press Release. Old school, kinda. But, putting out a press release about your business is a way to get a lot of backlinks. While writing the press release may not take time, actually finding contacts to send it to may! Think local news sources as well as niche-specific websites.
Sponsor a Local Fundraiser. This one is unique to every company, however, in today's world, a lot of fundraisers are virtual and usually share a link back to your website when you are a sponsor. Not only will you be doing good for your community, but also for your website.
Be a Featured Speaker. If you ever speak at an event, on a podcast, or even be a guest blogger on another website chances are there will be a link somewhere back to your website. This is huge for SEO as it shows you are so good at what you do that you are chosen to speak to a larger group!
Social Media. For us, this one is obvious but you have to have a social media presence to make your website seem reputable and "modern". If you know a business that doesn't have social media, more than likely you probably think they are out of business or on their way there.
Answer Questions. When it comes to being helpful, you can never do too much! Getting on websites like Quora and answering questions for people while linking back to your blog will help put you on the map. Spending some time doing this each day will help build backlinks organically.
Directories. Get listed on as many directories as possible. Google Business, Yelp, White Pages, Clutch, etc. are all instant backlinks to your site.
To Sum it All Up
SEO is important but also extremely time consuming. Both technical and non-technical SEO have benefits to your site and need to be done concurrently. If you are able to put the time and energy into your website's SEO it will come back ten-fold, if done correctly.
If you think you need help getting your website up to par, don't hesitate to reach out! We are happy to help!