Real Estate is an industry that relies heavily on face-to-face contact and personal relationships with clients. Typically, this isn't something developed over social media, yet in the past few years many realtors have had to adapt to the importance of social media in today’s world. Although it can be tricky, following these few easy tips is a great way to put your business in the forefront of potential customers' minds.
Posting your sold listings on social media is a great way to get a new
client’s attention -- but not in the way you think it is. Money is a large part of today’s society, and it takes a lot to gain someone’s trust, especially when it comes to a purchase as large as a house. The more you show that you are saving money for some and making money for others, the more likely you are going to have someone sign a contract with you. People want to see that YOU can get them top dollar for their house if they list with you and that you will negotiate the price down for them if you are representing them as a buyer. It's a fine line to walk, but people need to be able to trust that you are helping them through this process.
Like any business, the biggest benefit to posting on social media as a realtor is the ability to show what you are most proud of… your clients. New clients love to see that your old ones are still happy with the choice that they made. This type of post not only serves as a social proof for new people finding your account, but also as a way to show more of a personal side to your business. It also helps with connection - when someone sees a name they recognize as one of your current client they are more likely to reach out to you.
New Listings and High Engagement
Perhaps the easiest thing a realtor can do is post their new properties on their
social media and if the seller is okay with it, tag them in the post! Not only are you able to build your platform with a broader audience, but statistics show that over 99% of millennial begin their home search online. Social media captures those buyers that may not even know they are looking. Additionally, it proves to your seller that you care about their home and want to market it for them. The more you market your new listings, the better chance you have at reaching a new client.
The Personal Side
As much as people love to look at houses, real estate is also about personal connection. Don't be afraid to regularly share personal updates, family photos and selfie-style tours at your new listings. This gives your potential clients a first-hand look at who they are hiring - something they will definitely want to know!
Renovations and Home Improvement Ideas
It’s not every day that you will have a new listing to showcase on your social
media page. This is where the opportunity arises to engage your followers in a
different type of post. Renovation ideas benefit your future buyers and your past
clients by giving them different ways to improve upon their homes. Home owners want to add value to their homes, and if you can help answer some questions on how to do this - you will have a leg up on earning their trust.
Social media is a huge part of our daily lives even if we don’t want to admit it. The best thing that modern day realtors can do is embrace it and use it to their advantage.
To put it short, social media is a gold mine for real estate agents. As long as you’re able to engage with new clients while furthering your relationship with old ones, you’re set.
What About Time?
Most realtors we talk with don't have the time to manage their social media. If this is how you feel, let us know and we can take care of it for you. Our social media management packages start at $300 per month!